How to Create and Use Ad Naming Templates (Step-by-Step)
1. Create a New Ad Naming Template
Go to the Ad Naming Template section.
Click “Create New Template.”
Enter a template name.
Select the ad platform
2. Define the Naming Structure
Start adding the components (fields) that will make up your ad name.
You can:
Use existing naming fields, or
Create a new field
3. Create a New Naming Field
Click “Create New Field.”
Enter a field name (e.g.,
Country2).Add options (values):
You can assign a label and a value
Example:
Label: Germany
Value in naming: DE
Save the field.
👉 This allows dropdown-friendly values while keeping naming conventions clean.
4. Add Different Types of Fields
You can include different field types in your template:
Naming Fields (e.g., Country, Product)
Free Text (manual input)
Date Fields (with customizable formatting)
Asset Name
Example structure:
Country | Product | Date | Asset Name
You’ll see a live preview of how the final naming will look.
5. Use Advanced Settings (Optional)
You can customize how values appear in the naming:
🧹 Strip Unwanted Elements
Remove parts like:
Aspect ratio (e.g., 1:1, 9:16)
Extra naming segments
🔄 Map Ad Formats
Customize how formats appear in naming:
Example:
Single Image →
ImageSingle Video →
Video
6. Save the Template
Click Save Template once everything is configured.
7. Manage Naming Fields
You can edit fields anytime:
Add new options
Update values
✅ Changes apply automatically to all sheets using the template
(No need to recreate fields each time)
8. Apply the Template to a Launch Sheet
For a New Sheet:
Create a new sheet
Select your Ad Naming Template
For an Existing Sheet:
Open the sheet
Apply the template
9. Generate Ad Names Automatically
When creating rows:
Fields will auto-populate as columns
As you select values → the ad name is generated automatically
💡 Key Takeaways
Templates standardize naming across campaigns
Fields are reusable and centrally managed
Advanced settings allow full control over formatting
Naming updates dynamically as values are selected
Once a template is applied, it will auto-generate columns in the launch sheet